{"id":12377,"date":"2024-04-01T21:45:50","date_gmt":"2024-04-01T14:45:50","guid":{"rendered":"https:\/\/vietpearltravel.com\/?p=12377"},"modified":"2024-04-01T21:45:50","modified_gmt":"2024-04-01T14:45:50","slug":"singapore-tourism-board-launches-global-mice-campaign","status":"publish","type":"post","link":"https:\/\/vietpearltravel.com\/?p=12377","title":{"rendered":"Singapore\u00a0Tourism\u00a0Board\u00a0launches\u00a0global\u00a0MICE\u00a0campaign\u00a0"},"content":{"rendered":"

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The post Singapore\u00a0Tourism\u00a0Board\u00a0launches\u00a0global\u00a0MICE\u00a0campaign\u00a0<\/a> appeared first on TD (Travel Daily Media) Brand TD<\/a>.<\/p>\n

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The Singapore Tourism Board (STB) has launched a new global\u00a0 marketing campaign, affirming Singapore\u2019s position as the \u201cWorld\u2019s Best MICE City\u201d, where business events can create and leave a positive and lasting impact.<\/strong> The campaign invites Meetings, Incentives, Conventions and Exhibitions (MICE) event organisers and planners to take a fresh perspective on Singapore\u2019s value proposition as a leading MICE destination that can influence purposeful outcomes, amid a competitive landscape. This marks the first of six global campaigns1<\/sup>\u00a0that STB is rolling out in the coming years to sharpen the\u00a0way it tells the\u00a0Singapore story,\u00a0after it\u00a0announced its\u00a0refreshed marketing strategy in\u00a02023.<\/p>\n

As a major trade hub with cutting-edge innovation, technology, and research capabilities, Singapore is\u00a0home to a\u00a0vibrant\u00a0business\u00a0ecosystem\u00a0where\u00a0thought\u00a0leaders, investors\u00a0and businesses\u00a0meet.\u00a0It\u00a0also\u00a0offers\u00a0a\u00a0neutral\u00a0ground\u00a0for\u00a0meaningful\u00a0dialogue,\u00a0access\u00a0to\u00a0unique\u00a0tourism\u00a0offerings,\u00a0and\u00a0maintains\u00a0a\u00a0stellar\u00a0track\u00a0record\u00a0of\u00a0hosting\u00a0high-quality events.\u00a0Please\u00a0refer\u00a0to\u00a0Annex\u00a0A\u00a0for\u00a0a\u00a0list\u00a0of\u00a0significant\u00a0events\u00a0already\u00a0secured\u00a0for 2024.<\/p>\n

Beyond exceptional capabilities, infrastructure and events, Singapore has set clear targets, standards, certification programmes and incentives, to build a greener future for the MICE industry. However, the evolving landscape underscores the intensifying need for destinations to redefine the experience and support\u00a0they\u00a0provide\u00a0to\u00a0MICE\u00a0planners,\u00a0businesses\u00a0and\u00a0delegates,\u00a0who\u00a0are\u00a0increasingly\u00a0focused\u00a0on\u00a0driving meaningful change.<\/p>\n

According\u00a0to\u00a0International\u00a0Congress\u00a0and\u00a0Convention\u00a0Association\u2019s\u00a0(ICCA)\u00a0Meeting\u00a0Needs\u00a0Survey\u00a0(2023)2<\/sup>, associations\u00a0emphasised\u00a0the\u00a0importance\u00a0of\u00a0leaving\u00a0a\u00a0positive\u00a0impact\u00a0in\u00a0the\u00a0destination\u00a0of\u00a0their\u00a0events\u00a0and to build legacy3<\/sup>\u00a0into their activities. For example, 44% of international associations modified their RFPs (Request for Proposals) in the last three years with legacy requirements. The results also highlighted various\u00a0ways\u00a0that\u00a0associations seek\u00a0to\u00a0contribute positively,\u00a0from\u00a0holding\u00a0sustainable\u00a0events to\u00a0engaging market segments for a more inclusive approach.<\/p>\n

Yap\u00a0Chin\u00a0Siang,\u00a0Deputy\u00a0Chief\u00a0Executive,\u00a0Singapore\u00a0Tourism\u00a0Board,\u00a0said,\u00a0\u201cPositioning\u00a0Singapore\u00a0as\u00a0the\u00a0World\u2019s Best MICE City\u00a0is integral to our ambition to maintain a competitive edge, and to reinforce Singapore\u2019s\u00a0strengths.\u00a0This\u00a0is especially critical\u00a0as MICE event\u00a0organisers\u00a0and\u00a0delegates seek\u00a0destinations that deliver value and drive positive impact. We remain committed to invest in new MICE products and experiences, and we invite\u00a0event organisers and planners to co-create business events with us that yield meaningful outcomes.\u201d<\/p>\n

Leading\u00a0the\u00a0Way\u00a0to\u00a0Creating\u00a0Positive\u00a0Impact<\/strong><\/p>\n

STB\u2019s global\u00a0MICE campaign draws inspiration from businesses and events that are leading the charge in creating a positive impact. Examples of business events that have leveraged Singapore\u2019s strengths to address a need or gap in their intended communities, in Singapore and beyond are:<\/p>\n