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The Port of Oakland is contemplating a potential alteration to the airport’s name, proposing to rename it as San Francisco Bay Oakland International Airport instead of its present official designation, the Metropolitan Oakland International Airport (OAK). However, it’s important to note that the airport code OAK and its visual branding will remain unchanged.

“The Port is considering a name modification to boost inbound travelers’ geographic awareness of the airport’s location on the San Francisco Bay.” Port Commission President Barbara Leslie also said, “This will protect our airport’s over 30,000 good-paying, direct jobs and $1.6 billion in economic impact on the region.”

The Metropolitan Oakland International Airport (OAK) also enjoys robust backing from its airline collaborators.

“Oakland helped put us on the map in California and we’re wholeheartedly supportive of this rebranding that acknowledges OAK’s economic position and influence in the San Francisco Bay area while staying true to its Oakland roots,” said Jennifer Bridie, Vice President of Marketing Communications & Strategy at Southwest Airlines.

Local travelers often provide feedback to OAK, expressing their desire for greater accessibility to direct flights, both domestically and internationally.

“Market research and interviews with airline partners have shown that routes have not performed as well as they should have due to the lack of geographic awareness, making air carriers reluctant to sustain and add new routes in Oakland,” said Port of Oakland Interim Director of Aviation Craig Simon. “From July 2008 to March 2024, the Airport added 54 new routes; 39 of these and 6 pre-existing destinations were lost.”

As part of a comprehensive endeavor to enhance the passenger experience at OAK, efforts include renovating the Terminal 1 check-in lobby, improving restroom facilities, and introducing new local concessions and dining options.

The Port Commissioners will review the proposed name change for the airport during their Port Board meeting on April 11, 2024. After the Commission makes its decision, the staff will initiate the formal renaming process. This involves collaboration with airlines, other airports, and local agencies to ensure the modification is accurately reflected in airport and airline systems.

The post Oakland Airport Mulls Over Identity Shift to Spotlight Bay Area Connection appeared first on Travel And Tour World.

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